---
title: A major incident costs you for every minute it lacks direction
description: How to limit impact, costs, and reputational damage Service management is aimed at preventing disruptions as much as possible and ensuring the continuity…
image: https://onitnow.nl/hubfs/inspiratie/Woman-incident-management-scaled.jpg
---

[Naar hoofdinhoud](https://onitnow.nl/en/inspiration/a-major-incident-costs-you-for-every-minute-it-lacks-direction#main)

[![onITnow](https://onitnow.nl/hs-fs/hubfs/raw_assets/public/onitnow/assets/logo-onitnow.png?width=882&height=256&name=logo-onitnow.png)](https://onitnow.nl/en/?hsLang=en)

[Uitdagingen](https://onitnow.nl/en/uitdagingen?hsLang=en)[Enterprise Service Performance](https://onitnow.nl/en/enterprise-service-performance?hsLang=en)[Aanpak](https://onitnow.nl/en/aanpak?hsLang=en)[Diensten](https://onitnow.nl/en/diensten?hsLang=en)[Technologie](https://onitnow.nl/en/technologie?hsLang=en)[Inspiratie](https://onitnow.nl/en/inspiratie?hsLang=en)[Over ons](https://onitnow.nl/en/over-ons?hsLang=en)[ESP Maturity Scan](https://onitnow.nl/en/esp-maturity-scan?hsLang=en)

Blog

# A major incident costs you for every minute it lacks direction

Door onITnow

![](https://onitnow.nl/hubfs/inspiratie/Woman-incident-management-scaled.jpg)

## How to limit impact, costs, and reputational damage

Service management is aimed at preventing disruptions as much as possible and ensuring the continuity of service delivery. However, every organization knows that disruptions can never be completely ruled out. No matter how well processes are designed: **major incidents are inevitable.**

And when they occur, the impact is felt immediately:

- **disruption** of critical processes
- **high pressure** on IT and operations
- **rising costs** due to downtime and inefficiency
- **risk of reputational damage** toward customers and stakeholders

Yet, we see that many organizations are insufficiently prepared. Not because there are no processes in place, but because those processes prove unable to withstand the pressure of a major incident in practice.

### Responding under pressure requires orchestration

During a major incident, immediate action is required. Where things often go wrong is not the willingness to respond, but the **lack of orchestration** the moment everything starts moving at once.

Technology, people, suppliers, and communication must align within a very short timeframe. If that orchestration is missing, the same pattern almost always emerges:

- responsibilities are unclear
- communication is insufficient or untimely
- actions are duplicated or missed entirely
- recovery takes much longer than necessary

As a result, the impact often becomes greater than it needs to be — operationally, financially, and reputationally.

### Why this is relevant

Many organizations believe they are prepared for major incidents. Until one actually happens. Then, it often turns out that:

- processes are too complex and time-consuming
- responsibilities are not clearly assigned
- tooling provides insufficient support
- communication falls short when it matters most

This webinar demonstrates that while you can never fully prevent incidents, you certainly **can control the impact** — provided that orchestration, roles, and working methods are properly established.

### Who is this webinar for?

This webinar is relevant for:

- IT Managers
- Service Management Leads
- Incident Managers
- Operations and Support Leads

### When:

📅 May 6th  
 ⏱ 30 minutes  
 💻 Online using Microsoft Teams

[Sign up now](https://events.teams.microsoft.com/event/742f4d47-a8e3-4d04-9c64-ed11b58310e4@495abc1a-2641-478d-9616-d41b346876ef)

[Alle artikelen](https://onitnow.nl/en/inspiratie?hsLang=en)

![onITnow](https://onitnow.nl/hs-fs/hubfs/raw_assets/public/onitnow/assets/logo-onitnow-wit.png?width=882&height=256&name=logo-onitnow-wit.png)

Wij helpen organisaties hun dienstverlening slimmer, eenvoudiger en effectiever te organiseren — door mensen, processen, technologie, data en investeringen te verbinden.

## Dienstverlening

- [Alle bouwstenen](https://onitnow.nl/en/diensten?hsLang=en)
- [Onze aanpak](https://onitnow.nl/en/aanpak?hsLang=en)
- [Enterprise Service Performance](https://onitnow.nl/en/enterprise-service-performance?hsLang=en)
- [ESP Maturity Scan](https://onitnow.nl/en/esp-maturity-scan?hsLang=en)
- [Uitdagingen](https://onitnow.nl/en/uitdagingen?hsLang=en)
- [Voor MSP's](https://onitnow.nl/en/msp?hsLang=en)

## Technologie

- [Overzicht](https://onitnow.nl/en/technologie?hsLang=en)
- [Xurrent](https://onitnow.nl/en/xurrent?hsLang=en)
- [TOPdesk](https://onitnow.nl/en/topdesk?hsLang=en)
- [Clientele ITSM](https://onitnow.nl/en/clientele?hsLang=en)

## onITnow

- [Over onITnow](https://onitnow.nl/en/over-ons?hsLang=en)
- [Klantverhalen](https://onitnow.nl/en/inspiratie#klantverhalen)
- [Werken bij onITnow](https://onitnow.nl/en/werken-bij?hsLang=en)
- [Contact](https://onitnow.nl/en/contact?hsLang=en)
- [Voorwaarden](https://onitnow.nl/en/voorwaarden?hsLang=en)

Rust. Regie. Resultaat.

© 2026 onITnow. Alle rechten voorbehouden.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "onITnow",
    "url" : "https://onitnow.nl/en/inspiration/author/onitnow"
  },
  "dateModified" : "2026-08-20T14:27:12.164Z",
  "datePublished" : "2026-08-20T14:27:12.000Z",
  "headline" : "A major incident costs you for every minute it lacks direction",
  "image" : [ "https://onitnow.nl/hubfs/inspiratie/Woman-incident-management-scaled.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://onitnow.nl/en/inspiration/a-major-incident-costs-you-for-every-minute-it-lacks-direction",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://onitnow.nl/hubfs/onitnow-logo-2025-cl.png"
    }
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "NL",
    "addressLocality" : "Zoetermeer",
    "postalCode" : "2718 RP",
    "streetAddress" : "Zilverstraat 69"
  },
  "email" : "info@onitnow.nl",
  "logo" : "//146377816.fs1.hubspotusercontent-eu1.net/hubfs/146377816/raw_assets/public/onitnow/assets/logo-onitnow.png",
  "name" : "onITnow",
  "telephone" : "+31850046150",
  "url" : "https://www.onitnow.nl/"
}
```